Apple is reportedly in talks with the Home Box Office network to bring HBO Go to the Apple TV by mid-2013, according to Bloomberg.

Citing two people familiar with the plans, the news site said Cupertino is in negotiations with Time Warner Inc. to carry the online application, bringing more than 600 hours of films and television shows to Apple TV.

The set-top box currently streams content purchased on iTunes, as well as available Netflixand Hulu Plus programming, but could gain a competitive edge with the addition of HBO Go, which is already offered on the Roku and Microsoft’s Xbox console.

HBO’s pay-for-service application, which requires a customer subscription through a cable or satellite provider, would be the first Apple TV app with pay-TV authentication, Bloomberg pointed out.