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DirecTV Cuts 3D Programming — What Content Creators Think of the Move

Last week, DirecTV announced it was reducing the amount of 3D content aired on its n3D 24/7 channel due to “lack of content.”  To see if this story held water, I turned to the Stereoscopic 3D Professionals Worldwide Linked-in group to see what they thought was the full story behind this move. The posted comments were very insightful.  Below is a synopsis of these comments. We invite you to continue the discussion in the comment field below.

Some of you may recall that two years ago DirecTV launched the n3D 24/7 3D linear channel, as well as pay-per-view and video-on-demand 3D content services with heavy support from Panasonic. But in the DirecTV announcement, the company said, “While 3D adoption continues to grow and more programming is being developed, DirecTV has decided to move n3D to a part-time channel.”

We asked DirecTV to comment, but they did not reply to our inquiries and there is no mention of the cut back on their web site. Apparently, Consumer Reports’ James Wilcox noticed there was no programming on the n3D channel – just a note saying it would be broadcasting the summer Olympics in 3D. n3D will continue to air some content, but only on a part-time basis. The company still airs the 3net 3D channel and has now moved ESPN 3D from part-time to full-time broadcasting.

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